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Most beauty brands do not set out planning a recruitment strategy. You deal with product launches, stock levels and client experience first, and hiring becomes urgent after everything else bumps up against capacity. The usual instinct is to do it in house. It feels cheaper and more controlled at first. But ask any brand that has tried both ways and they will tell you this does not always pan out. We see it all the time. You start interviewing and suddenly the weeks tick past.

Hiring in the beauty industry right now is tough, and anyone who says otherwise is not being honest. With aesthetics, wellness and luxury beauty growing so quickly, everyone is chasing the same small pool of skilled professionals. People move on fast, expectations are high, and because these roles are so client facing, one wrong hire can damage your brand in ways you cannot always fix. This is not like hiring in other sectors. Cultural fit, attitude and professionalism matter

If you’re trying to get into the Manchester fashion industry and it feels harder than it should, let me reassure you of one thing straight away: you’re not imagining it. Manchester is full of fashion brands. Some are flying, some are quietly growing, some are still finding their feet. Jobs do exist. But they’re not always advertised clearly, and they’re definitely not handed out to people who “just love fashion”. So let’s talk honestly about how this actually works. First thi

If you’ve ever tried hiring for a fashion role in Manchester and thought, “Why does this feel harder than it should?” you’re not alone. On paper, Manchester looks like a dream. Creative talent everywhere, strong universities, ambitious brands, lower overheads than London. Yet behind the scenes, hiring here trips brands up all the time. Why? Because recruitment in Manchester doesn’t work the same way as London, and too many brands still treat it like it does. Let me explain h