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  • Writer's pictureStephanie Jackson

7 Exciting LinkedIn Content Ideas To Grow Your Reach.

Updated: Nov 28, 2023

With over 865 million users, LinkedIn is the premier platform for connecting with professionals and showcasing yourself as an authority in your field.

But continuously finding new content ideas for LinkedIn isn't easy, so to help you stand out from the crowd, we’ve compiled seven exciting LinkedIn content ideas that are sure to increase your visibility on this growing social network.

From posting career updates to sharing industry-relevant news, this blog post discussing creative content strategies will help you leverage LinkedIn’s full potential.

Table Of Contents

Idea 1: Create A Professional Bio.

Linkedin content idea/create a professional bio

Creating a professional bio is crucial if you want to attract potential clients or employers on LinkedIn and should be a main focus in your LinkedIn content strategy.

Your bio should be concise and informative, highlighting your key skills and accomplishments.

Start with a clear introduction that summarizes who you are and what you do, then list your current position and relevant experience by using bullet points to break up the text to make it easier to read.

It's also important to include any awards or certifications you've earned. This could be any industry associations or volunteer work you've done that demonstrate your expertise in your field.

Lastly, keep in mind when you are writing your bio, try and inject some personality into it by being yourself but not too casual.

After all, LinkedIn is a professional networking site and having a strong professional bio helps you establish authority and credibility, making you stand out from other candidates.

Idea 2: Share Industry Relevant Articles/Research

share industry relevant articles on Linkedin infographic

Sharing industry-relevant articles can be a great way to establish your brand as an authority figure in your field. By curating and sharing high-quality content, you can provide value to your audience while also positioning yourself as a thought leader.

One effective approach is to create a weekly or monthly roundup of the top articles in your industry, complete with brief summaries and commentary that contextualize the information for your followers.

To find relevant articles, consider setting up Google Alerts for keywords related to your industry, or you can also follow key influencers and publications on social media platforms like Twitter or LinkedIn to stay up-to-date with the latest news and trends.

When sharing these articles, don't forget to tag the original authors or publications in your posts - this not only gives credit where it's due but also helps introduce you to new audiences who may be interested in what you have to offer.

Overall, sharing industry-relevant content is a simple yet effective way to demonstrate expertise and engage with followers on LinkedIn.

By consistently providing valuable information that helps solve problems or answer questions, you can build trust and credibility over time - which ultimately translates into stronger relationships with clients, customers, and colleagues alike.

Idea 3: Post Career Updates

post career updates on linkedin

Posting career updates is an excellent way to keep your connections informed about your professional progress and achievements.

Whether it's a new job, a promotion or a new certification you've acquired, sharing this kind of news can not only help you build credibility but also inspire others to follow in your footsteps.

When posting career updates on LinkedIn, make sure to include specifics about what you've accomplished and how it aligns with your goals.

This will give readers a better understanding of the value you bring to the table and why they should consider working with or hiring you.

It's also important to be authentic and genuine when sharing these updates - don't be afraid to show some personality and share how excited or grateful you are for the opportunity.

Remember that consistency is key when it comes to posting career updates on LinkedIn. Try to share at least one update every month or so, depending on how often there are noteworthy changes in your professional life.

This will help keep your network engaged and up-to-date on everything that's happening with you professionally.

Idea 4: Post Professional Pictures

post professional pictures on Linkedin infographic

Posting professional pictures on LinkedIn is a great way to showcase your personal brand, capture your audience's attention and increase engagement.

When selecting photos to post, make sure they are high quality visuals and be sure they align with your personal brand while remaining relevant to your audience and the industry you work in.

In addition to personal branding, professional images like this can add credibility to your content.

Sharing images of events you attend that have been professionally photographed can instantly boost the perceived value of your post.

Just be sure to follow proper image usage guidelines and give credit where credit is due.

Overall, posting professional pictures on LinkedIn is an easy but effective way to enhance your content and attract more followers.

With so many visual elements competing for our attention online, investing time into creating high-quality visuals will undoubtedly pay off in the long run.

Idea 5: Share Accomplishments & Achievements

Sharing your accomplishments and achievements is a great way to establish authority in your industry.

It shows that you have the skills and knowledge necessary to succeed, which can be very attractive to potential clients or employers.

When sharing your accomplishments on LinkedIn, make sure to highlight specific metrics and results that demonstrate the impact of your work. For example, if you work in sales and you increase revenue by a certain amount, be sure you share that.

Another effective way to share your accomplishments is through case studies or success stories. These pieces of content allow you to showcase specific projects or initiatives you've worked on, detailing the challenges you faced and how you overcame them.

By providing concrete examples of your work, you can help potential clients understand what it would be like to work with you.

Another strategy for sharing your accomplishments is through endorsements from colleagues or clients. Ask people who have worked with you in the past if they'd be willing to write a brief recommendation highlighting specific strengths or achievements.

This type of social proof can be incredibly persuasive when it comes to establishing credibility and building trust with new connections on LinkedIn.

Idea 6: Promote Professional Events

promote professional events on Linkedin infographic

Promoting professional events on LinkedIn is a fantastic way to grow your reach and connect with like-minded individuals in your industry.

Whether you are hosting an online conference, webinar, or in-person networking event, LinkedIn provides a platform to promote and engage with attendees.

You can create an event page on LinkedIn that includes all the necessary details, such as date, time, location, and the purpose of the event. Additionally, you can share updates leading up to the event and encourage attendees to share and invite their connections.

To make the most of promoting professional events on LinkedIn, it’s important to leverage other features available on the platform.

For example, posting short video teasers about the event or sharing behind-the-scenes photos will generate excitement among your audience.

You can also utilize paid advertising options such as sponsored content or InMail campaigns to ensure more people see your event promotion.

Finally, don’t forget to follow up after the event concludes! This is an excellent opportunity to thank attendees for coming and provide additional resources or information related to what was discussed at the event.

By doing so, you’ll continue building relationships with those who attended while also providing value beyond just attending the initial event itself.

Idea 7: Use Videos

Videos are a powerful tool for engaging audiences on LinkedIn. They allow you to showcase your expertise, share useful information, and connect with your followers in a more personal way.

You can use videos to create how-to guides, product demos, and interviews, or simply share your thoughts and insights on relevant topics in your industry.

When creating LinkedIn videos, make sure they are short and to the point. We recommend around 60 seconds, similar to an Instagram short-form video.

Attention spans are typically shorter on social media platforms, so it’s important to grab your audience's attention quickly.

Use clear and concise language that is easy to understand, and avoid technical jargon whenever possible. Consider adding captions or subtitles for viewers who prefer to watch without sound.

Finally, don’t forget to promote your video content across other social media channels as well as on your website or blog.

This will help increase visibility and drive traffic back to your LinkedIn profile, where you can continue engaging with potential customers and clients.

Thank you for reading our article. Hopefully, you've taken inspiration from this and now have plenty of LinkedIn post ideas you can come up with for your profile.



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