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  • Writer's pictureStephanie Jackson

How To Create A Good LinkedIn Profile - The Ultimate Guide

Updated: Nov 28, 2023

How To Sign Up For Linkedin

So you're wondering how to create a good LinkedIn profile. First, if you haven't already, you need to sign up and create your account.

Head over to, click join now, enter the information required and follow the steps to join.

how to sign up for linkedin

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Having a strong LinkedIn profile can be an invaluable asset to your career. With so many professionals using the site, it's important to make sure that your profile stands out and accurately reflects your professional experience and skills.

Building a good LinkedIn profile doesn't have to be complicated - by following some simple steps, you'll be able to create a dynamic and appealing profile that will help you land jobs, connections, and much more.

In this article, we will discuss everything from creating the best LinkedIn profile, best practices and etiquette, how to optimize your profile, choosing a profile photo and much more.

How To Optimise Your LinkedIn Profile

LinkedIn is one of the most powerful tools in the modern job market, and it’s critical to ensure that your profile is optimised for success.

As you probably know, LinkedIn is a social network for professionals, and having a well-crafted profile can make all the difference when it comes to landing your dream job or connecting with valuable contacts and hiring managers.

What makes a good Linkedin profile? In my opinion, it is these 7 things.

1. A cover photo

2. A professional headshot Profile photo

3. A eye-catching headline

4. A summary explaining who you are and what you do

5. List your skills and experience

6. Be Consistently Making New Connections

7. Frequently publishing new content

How To Optimize Your Cover Photo

how to optimise your Linkedin cover photo

Your LinkedIn profile serves as a virtual representation of who you are and what you stand for and one of the most important elements of your profile is your cover photo.

This large banner image at the top of your page can make a big impact on how others perceive you and your brand.

So, it's essential to choose a cover photo that accurately reflects your personal or professional brand. If you need help creating one, there are various cover photo templates online that are free to use.

When selecting a perfect cover photo for LinkedIn, consider using an image that showcases something unique about yourself or your industry.

For example, if you are in finance, consider using an image related to money or stocks. If you're in marketing, use an image that represents creativity or communication.

Keep in mind that high-quality images with good lighting work best. It's also important to optimize your cover photo by following LinkedIn's recommended dimensions (1584 x 396 pixels).

If you need help with cover photo ideas, check out our full article on that topic here.

Optimize Your LinkedIn Profile Photo

Your LinkedIn profile picture is the first thing people see when they come across your profile on the platform.

It's one of the most critical elements of your online presence, and it can make or break your chances of getting noticed by recruiters, clients, and potential business partners.

That's why choosing the right profile photo is essential to optimize your LinkedIn presence.

When selecting a profile picture for LinkedIn, you want to convey professionalism while also showcasing some personality. Avoid using selfies or photos that are too casual, like beach or party photos.

Instead, opt for a high-quality professional headshot that is clear in focus and well-lit, where you're dressed in professional attire with a neutral background, and where you are the only person in the frame.

If possible, have a professional photographer take the photo for you, as they will be able to ensure that the image is of the highest possible quality for your profile.

For more tips on profile photos, you can read our full article on how to choose the perfect profile picture for Linkedin.

Choose A Professional Headline For Your Linkedin Profile

choose a professional LinkedIn headline

Profile page headlines are the first thing people see when they come across your profile. Your headline is a short and concise statement that summarizes who you are as a professional, what you do, and how you can help others, keep in mind that this is one of the most valuable pieces of real estate on your profile.

This means that it's critical to choose a professional headline for your LinkedIn profile that accurately represents your brand.

Your headline should be relevant to your industry or profession and highlight what makes you unique.

Avoid using generic statements like "seeking new opportunities," as this doesn't give much insight into who you are or what you have to offer.

Remember, there are millions of professionals on LinkedIn, so standing out from the crowd can be challenging.

Check out our LinkedIn headline guide here.

Tips For Writing A Linkedin Summary

When filling out your profile summary section, make sure you have a clear understanding of who your target audience is.

Once you have a clear understanding of who your target audience is, you can tailor your summary to their needs.

Consider what information they need to know, what questions they may have, and how you can best communicate the key points you want to get across.

Are you looking for new job opportunities? Networking with industry peers? Once you know this, tailor your summary accordingly by highlighting the skills and experiences that are most relevant to them.

Additionally, pay attention to the language and keywords you use to ensure that your summary resonates with your target audience.

We'd also recommend using keywords related to your industry or profession to increase visibility in searches. This will help you get found by recruiters and potential employers.

For more information on writing a LinkedIn summary, please check out our in-depth article.

Add Your Skills & Experiences

One of the most important things you can do to improve your profile is to add your skills and experience. Thoroughly completing the work experience section not only makes it easier for potential hiring managers or clients to find you but also showcases your strengths and expertise.

Take the time to list all of the relevant skills that showcase what sets you apart in your field. Think about both hard and soft skills, such as project management or communication skills.

Then, be sure to include any certifications or courses that demonstrate those skills further. This will give potential employers or connections a better understanding of what you bring to the table.

Lastly, don't forget about thoroughly completing the work experience section. Be sure to list all of the relevant positions you've held throughout your career journey with detailed descriptions of each role.

What Are Connections On Linkedin

LinkedIn connections

In simple terms, connections on LinkedIn are like friends in real life – they are people you know and trust.

When someone sends you a connection request on LinkedIn, it means they want to add you to their network of connections.

This could be because they know you professionally, have worked with you before, or simply admire your work or the content you put on LinkedIn. Once you accept their request, both of you become each other's connections.

Having a large number of connections on LinkedIn can be beneficial for career growth and development.

It provides opportunities to connect with new people, share knowledge and expertise, and learn about job openings in your field.

To learn more about LinkedIn connections, you can read our how many connections can you have on LinkedIn blog post here.

Creating Content For LinkedIn And Publishing Regularly.

Creating content for LinkedIn and publishing regularly is key to building a strong online presence in today's digital age.

As one of the most popular professional social networking sites, LinkedIn offers an excellent platform to showcase your expertise and connect with other professionals in your industry.

However, creating quality content that engages your audience can be challenging, especially when trying to publish on a regular basis.

To create compelling content for LinkedIn, it's important to first identify your target audience and understand their interests and pain points.

This will help you craft content that addresses their needs and provides valuable insights. Next, focus on creating engaging headlines that capture their attention and entice them to read further.

Use visuals such as images or videos to make your posts more visually appealing and shareable.

Publishing regularly is also important for maintaining visibility on LinkedIn, and Consistency is key when it comes to building an engaged following.

If you need help creating content or need content ideas for your profile please check out LinkedIn content ideas.

Conclusion: Leverage Your Network

In conclusion, creating a good LinkedIn profile is essential in today's professional world. It not only helps you showcase your skills and experiences but also provides a platform to connect with like-minded professionals from the same industry.

To make the most of your LinkedIn profile, it's important to optimize it by including relevant keywords, adding a professional headshot, and writing an engaging headline that describes what you do.

Additionally, don't forget to customize your LinkedIn URL and add multimedia content, such as videos or presentations, to showcase your work.

Keep your profile up-to-date by regularly updating your experience section and seeking endorsements from colleagues or supervisors. Lastly, take advantage of LinkedIn groups and participate in discussions related to your industry to expand your network even further.

In conclusion, building a strong LinkedIn presence takes time and effort but can have significant benefits for career growth and networking opportunities. With these tips in mind, you're on the right track towards creating an impressive LinkedIn profile that stands out from the rest.



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